ILLUMINATE'S BLOG

Learn what parabens and phthalates are, how they affect your health, and why Illuminate Apothecary avoids them in all clean candle products.

Learn why store-bought carpet deodorizers just mask odors, and how baking soda-based formulas actually absorb smells from carpets and fabric.

Learn why soy candles are better for migraine sufferers and scent-sensitive homes. Discover what makes soy wax different from paraffin and what to look for.

Learn why cheap candles smell weird after a few burns, what causes the change, and what to burn instead for clean, consistent scent.

Spring cleaning tips to declutter, deep clean, and refresh your home's scent. Learn how to reset your space and create a calm, inviting atmosphere.

Learn how scent triggers memory and emotion, and how to use fragrance intentionally in your home to create comfort, focus, and nostalgia.

Learn the easiest ways to remove and dispose of soy wax melts, how to tell when to replace them, and tips to make your wax melts last longer.