We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about this privacy notice or our practices with regard to your personal information, please contact us via our contact page.

WHAT INFORMATION DO WE COLLECT?

We receive, collect, and store any information you enter on our website or provide to us in any other way. In addition, we collect the Internet protocol (IP) address used to connect your computer to the Internet; login; e-mail address; password; computer and connection information; and purchase history.
We may use software tools to measure and collect session information, including page response times, length of visits to certain pages, page interaction information, and methods used to browse away from the page.

We also collect personally identifiable information (including name, email, password, and communications); payment details (including credit card information); comments, feedback, product reviews, recommendations, and personal profile information.

HOW DO WE COLLECTIVE INFORMATION?

When you conduct a transaction on our website, as part of the process, we collect the personal information you provide, such as your name, address, phone number, and email address. Your personal information will be used only for the specific purposes stated below.

We may also collect information automatically through cookies, pixels, or other tracking technologies when you visit our website. This includes information about your browsing behavior, cart activity, and interactions with our marketing messages.

WHY DO WE COLLECT SUCH PERSONAL INFORMATION?

We collect both Non-Personal and Personal Information for the following purposes:

• To provide and operate our services;

• To provide customers with ongoing support and assistance;

• To contact you with general or personalized service-related notices and promotional messages (including via email and SMS, with your consent);

• To send cart reminders or product recommendations based on your browsing or purchase history;

• To create aggregated statistical data and other aggregated and/or inferred Non-Personal Information to improve our services;

• To comply with any applicable laws and regulations.

HOW DO WE STORE, USE, SHARE AND DISCLOSE YOUR PERSONAL INFORMATION?

Our company is hosted on the Wix.com platform. Wix.com provides us with an online platform that allows us to sell our products and services to you. Your data may be stored through Wix.com’s data storage, databases, and the general Wix.com applications. They store your data on secure servers behind a firewall.

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All direct payment gateways offered by Wix.com and used by our company adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which helps ensure the secure handling of credit card information by our store and its service providers.

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We do not sell, rent, or trade your personal information. Information may be shared with trusted service providers who help operate our business (such as email or SMS marketing platforms), but only as necessary to perform their contracted services and in compliance with data protection regulations.

HOW DO WE COMMUNICATE WITH OUR CUSTOMERS?

We may contact you to:

• Notify you regarding your account or orders;

• Troubleshoot problems with your account;

• Resolve disputes or collect fees;

• Poll your opinions through surveys or questionnaires;

• Send updates or marketing materials about our company;

• Enforce our User Agreement or comply with applicable laws.

For these purposes, we may contact you via email, telephone, text messages (SMS/MMS), and postal mail.

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SMS & EMAIL MARKETING

By subscribing to our SMS and/or email marketing, you consent to receive marketing messages (such as product updates, promotions, or cart reminders) from Illuminate Apothecary at the contact information you provided. Message frequency may vary. Standard message and data rates may apply. You may opt out at any time by replying STOP to SMS messages or clicking Unsubscribe in any email.

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Illuminate Apothecary's website uses cookies to help keep track of items you place into your shopping cart, including when you have abandoned your cart. This information is used to determine when to send cart reminder messages via SMS or email.

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The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.

WHY DO WE USE COOKIES AND OTHER TRACKING TOOLS?

We use cookies and similar technologies to:

• Provide a great experience for our customers;

• Identify users who have registered on our site;

• Keep track of shopping cart contents;

• Monitor and analyze the performance and effectiveness of our website;

• Ensure the site is secure and safe to use.

• Third-party services (such as Google Analytics or marketing platforms) may also use cookies or tracking technologies. These services have their own privacy policies governing how they collect and store information, which are not covered by this Privacy Policy.

HOW TO WITHDRAW CONSENT?

If you no longer want us to process your data or wish to withdraw consent for marketing communications, you may:

• Click “Unsubscribe” in any marketing email,

• Reply “STOP” to any SMS message, or

• Contact us via our contact page.

PRIVACY POLICY UPDATES

We reserve the right to modify this Privacy Policy at any time. Changes and clarifications will take effect immediately upon posting to the website. If material changes are made, we will notify you here so that you are aware of what information we collect, how we use it, and under what circumstances we may disclose it.

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If you would like to access, correct, amend, or delete any personal information we have about you, please contact us via our contact page.