First things first: Thank you all so much for everything. I know I’ve been sharing a lot of updates lately, but your support and enthusiasm make it all worthwhile, and I’m beyond grateful that you’re here for each part of this journey. Thank you for bearing with me while I share our accomplishments on these blog posts—because we’ve accomplished so much together, and I want to make sure none of it goes unnoticed.
Holy Cow, What a Week!
The Winter Collection launched on November 1st, and in just one week, we had more sales than I usually do in an entire month—a total of 134 orders so far! My shelves are looking pretty bare, and that’s all thanks to you. Your support has been overwhelming in the best way possible, and I genuinely can’t thank you enough. For anyone who missed out, don’t worry—I’m getting everything ready for a restock on November 17th at 12 PM EST / 11 AM CST.
Gift It Forward Generosity
During my TikTok lives, we’ve had numerous “Gift It Forwards” purchased, and I’ve been amazed by your generosity. Over the past week, 76 orders have received a Gift It Forward—that’s more than half of all the orders placed! To put it into perspective, that’s a whopping $882 worth of gifted items. For a small business, giving away that much product would be impossible, but because of your incredible generosity, it’s happened, and I couldn’t be more grateful.
It truly touches my heart to know that you not only support my business but also go the extra mile to make someone else’s day. Here’s a look at what was gifted:
• 53 Wax Melts
• 13 “A Season of Change” Books
• 5 Small Candles
• 4 Large Candles
• 1 Wick Trimmer
A heartfelt thank-you to those who made it possible:
Meagan Z. Ava M. Dominick B. Ally I. Laura G. Rick W. Turner L. Jodi B. Jenn B.
and so many others. Your kindness inspires me every day, and it’s what makes this community feel so special and safe.
Gratitude Beyond Words
From the bottom of my heart, thank you for everything—whether it’s placing an order, gifting an item to a stranger, or simply joining me during my lives, you make all of this possible. When I started Illuminate Apothecary, it was just me, some soy wax, and a lot of hope. To see how far we’ve come, to see the warmth and kindness this community shares, it’s beyond anything I could have imagined.
Let’s keep this love and light going! Remember, the Winter Collection restock is November 17th—so mark your calendars, and let’s make this winter magical. P.S. If you’ve had a chance to try the winter scents or read “A Season of Change”, please leave a review! It truly helps me determine which scents to bring back, and it also helps others know which scents are loved by our community. Your feedback means the world to me! 💛✨
It has been such a wonderful experience to witness such kind and loving people giving products to each other, giving uplifting messages to one another and just caring about someone’s day or loved one that has been ill. Jonathan, your relaxing and inspiring lives have brought the best family of amazing people to love and support your business. I’m so thankful you are truly doing what you love. It shows in your outstanding products, your smile on your lives and when your face lights up when you talk about the support and kindness of your little buddy and his family. Keep up the great work. You produce amazing products that are made with so much love and thought on every…
❤️ Your lives are so comforting to watch, and so peaceful. It was heartwarming to see such generosity of those people gifting to strangers. Brightening someone’s day. And congrats to you on a wonderful week. I can’t wait for my order and to try all of the winter scents.
Illuminate Apothecary has always been more than a small business. It’s an amazing and generous community of people bringing light to one another! It’s so incredible! 🫶❤️